Be Sure to Take Advantage of These 5 Higher Ed Trends in the New Year!
Now that the new year has begun, it’s essential to be on the lookout for the latest trends in higher education marketing. Here is our list of the most prominent ones to keep in mind for 2017.
1. Live Streaming
With Facebook, Twitter, and Instagram all rolling out live streaming in 2016, a feature that was once unique to apps like Periscope and Snapchat, it makes sense that the feature’s skyrocketing popularity has been noticed in the marketing world.
In terms of higher ed applications, live streaming gives you the opportunity to show followers a first-hand look at a chosen subject, whether it be a lecture series, football game, or any number of special campus activities.
- Pro tip – A good way to attract viewers is to incorporate an element of exclusivity to your live stream, such as giving users an opportunity to learn something first or displaying content they can’t find anywhere else.
2. Interactive and Engaging Content
It’s no secret that Buzzfeed is a highly popular website among younger audiences, and the site’s fun content is a major reason why. With quizzes and engaging articles, plus interactive elements such as polls, surveys, infographics and contests, Buzzfeed is able to get readers’ attention and encourage them to come back for more.
Using some of their tactics as inspiration in your higher ed marketing efforts will give you the chance to better reach your demographic and connect with them.
3. Bite-sized Content
Similar to live streaming, short-lived content is also on the rise in the digital marketing world. Snapchat is arguably the leader in bite-sized content, with a 10-second expiration time for posted photos and videos, and Stories that disappear after 24 hours.
The exclusivity of short-lived content gives it an edge in attracting an audience, so be sure to incorporate this aspect into your higher ed marketing efforts.
4. Taking Advantage of Influencers
Another growing marketing tactic is using local and national influencers to create content. Whether it’s having a popular social media account post about your school, letting a well-liked athlete take over your Snapchat for a day, or sponsoring a relevant YouTube video, there are many ways to use influencers to help your school get in the spotlight for potential students!
- Pro tip – Remember, as a university or college you have a large pool of easy-to-reach influencers – alumni! You could reach out to an alumnus who started their own company, works on a popular blog, stays in close contact with your collegiate community, and more. The pool of potential influencers is endless.
5. Putting Mobile First
Being mobile-friendly and responsive in 2017 should go without saying, but let’s look at a couple of key facts if you’re still on the fence.
Mobile usage is now higher than desktop, and is essential not only to appeal to your audience, but in gaining valuable search engine rankings. You may even want to consider creating your own mobile app so you can take full advantage of this trend.
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