The Student Source - A Guide for Students and their Families

Now you can reach qualified, college-bound high school juniors and seniors in their homes for less than 6¢ PER HOUSEHOLD!

Compare that price to the postage costs alone for your own direct mailings, and you'll see why the Student Source is so popular with enrollment professionals who want to quantify their enrollment costs and efforts.

Now in its 10th year, the Student Source has consistently produced high quality leads, with strong conversion rates, for a large variety of colleges and universities. It is also the most heavily circulated college recruitment guide in the Northeast, with a total mailed circulation of 400,000.

You choose the region... Six separate regional issues allow you to precisely target the geographical areas and circulation that work best for you! Choose to be in one, two or any combination.

Learn for yourself why our advertisers keep coming back - year after year!
-Mailed every September-

User Friendly - Students tell us that many of the guides they receive are too large to read through. That's why each issue of the Student Source is kept to a small and manageable size. Compared to large, directory size publications, the Student Source's options don't become so overwhelming and the choices are easier to manage.

Regional Issues - Target the region that best suits your recruitment strategies. PLUS... you'll earn extra discounts when you advertise in multiple issues. Choose to reach students in:

New York

New England

Pennsylvania

New Jersey

Ohio

DE, MD, VA, WV

Hassle FREE - Not enough time to create a new ad? No problem! Just send us your most current view book and we'll create some ad mock-ups for you to see, designed to fit the Student Source's unique format. Once you have decided on a design, pictures, logos and copy points, we will create your final ad for you - and none of this will cost you a cent! It's all part of our service to our clients. In fact, over half of the ads in each Student Source were created by our award winning design staff.

Direct to Student - The Student Source is sent directly to the student's home - and this is a very important feature. Many guidebooks save substantial postage and mailing list rental costs for themselves by relying on high school guidance departments to distribute their publications to students. We find this to be a very inefficient method for your ad to reach the qualified, college bound students you want to reach, not to mention the inconvenience it causes busy guidance offices. With the Student Source, your ad reaches the students you want it to and the chances are much greater that their parents will see it too!

Supplemental Website - Your Student Source information is also included on our information-packed website as an additional resource for students and parents. Visit the website at www.student-source.com

Value Added - At no extra cost your school will be listed in the following:

The Fall 2008 Open House Schedule.
Reader Service Card which gives students and their friends and families extra opportunities to request more information from you.
The 2008 Index of college contacts and phone numbers for Admissions and Financial Aid
AND you will be included FREE OF CHARGE on our web site www.student-source.com which gives you yet another source to receive quality leads.

Discount Programs - Everyone is guided by budget constraints. Contact us to learn about how the Student Source can tailor payments and discounts to fit your institution's budget.

Reserve your space now!

**The Student Source is mailed every September.

Closing date: July 2008

Mail Date: September 2008

Due to limited size, some issues of the Student Source run out of available space early each year. Don't miss out.
Call today! 888-466-4711 to find out more

Published by: Higher Education Marketing Associates P.O. Box 202, Melrose, NY 12121-0202

College & University Bulletin

LOCAL TARGETED RECRUITMENT OPPORTUNITIES - Throughout the year we also publish a series of College & University Bulletins which are precision-mailed to individual city/regional markets such as Albany, NY; Buffalo, NY; Portland, ME; Hartford, CT, and others. Call today to find out how your school's inclusion in a metro region Bulletin could give a substantial lift to your recruitment efforts!

NEW Bulletin for Home School students who live in New York, New England and Pennsylvania.
For more information call Bob Barlow at 888-466-4711 or email at bbarlow@hemainc.com.