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From left to right:
Bob Barlow, Marlene Barriere, Judie Evrard Brower, Bob Brower
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Robert M. Barlow
After working in private industry for over 11 years, at Garden Way Manufacturing, Inc. in Troy NY as Manager of International Marketing, Bob joined the Commission On Independent Colleges and Universities (CICU) for the State of New York in 1986 as Director of Administration. His responsibilities included working closely with over 120 college presidents that were members of CICU to develop group programs related to admissions marketing, liability insurance and other group purchase opportunities. He interfaced with a board of 25 college presidents for all financial and real estate matters, and reported directly to the President of CICU.
The marketing program was called the Affordable Choice and included a Guide To Independent Colleges that was mailed to the homes of over 100,000 New York state students and another 100,000 copies to guidance counselors in the state. The cost for the guide was underwritten by bank advertising. This program continues today. Annually, thousands of qualified leads are generated from the publication for the member colleges.
Bob left CICU in 1993 to start Higher Education Marketing Associates, Inc. , where he is a co-founder, co-owner, President and Publisher. For the past ten years, it has been bringing information into the homes of hunderds of thousands of high school students in ten states through the Student Source and the College and University Bulletins. We have worked with over 200 colleges during the ten years and look forward to many years ahead.
Judith Evrard Brower
Judie's career in marketing began when she served as Director of Admissions at several independent colleges, including the University of New England and Southern Vermont College. She was responsible for the development of the colleges' recruitment and marketing programs, as well as the creation of all promotional literature. After thirteen years in admissions, she moved on to work with Garden Way Publishing where she served as Publisher of the "Gardener's Marketplace", a direct response advertising medium with a national circulation of 3.5 million direct mail buyers. In this capacity, she was responsible for selecting/renting over 5 million names a year, and for all advertising sales. She also served as Direct Marketing Manager, responsible for the "Books for Country Living" mail order catalog and direct response program.
Judie is a co-founder of Higher Education Marketing Associates, Inc., and is Vice President of production and directs the production of the Student Source.
Robert J. Brower
A former secondary school teacher, Bob went on to spend twenty years as a Senior Vice President for national and regional financial service companies. In this capacity, he helped to develop sales and marketing programs for several New England area banks. He also worked with hundreds of small to medium-sized organizations, developing business plans and strategies to increase market share, as well as helping them to recognize, and act on, additional opportunities while maximizing profits.
Bob is a co-owner of Higher Education Marketing Associates, Inc. and is its Vice President of sales and marketing.
Marlene Barriere
Marlene has worked as a graphic designer for twelve years, she joined the
Student Source team seven years ago. In the past seven years, we have seen
the Student source grow to six editions annually. Marlene especially enjoys
working directly with the colleges and Universities to achieve the look and
feel best suited for each school.
When not working on the Student Source, she teaches QuarkXPress at the
Career Development Center in Bennington, Vermont.
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